Zip, the company ready past erstwhile OnePlus co-founder Carl Pei, is entering the smartphone market. The visitor made quite a splash initially with its unique proper noun and then with its transparent Cypher ear(1) earbuds. At present, Null is looking to carry the same momentum into the launch of its first smartphone.

Below is everything you demand to know about Nothing's first smartphone due to launch this summer.

What Is Goose egg?

Zip is founded by OnePlus co-founder Carl Pei. The London-based visitor has partnered with Qualcomm and has raised over $144 one thousand thousand and then far from investors like Tony Fadell, the iPod inventor; YouTuber Casey Neistat; and Reddit CEO Steve Huffman.

Additionally, it raised over $one.5 million from its fans over the world in 2021 in just 54 seconds—a move that immediately fix it apart from other startups in the market and piqued consumer interest.

The London-based company has so far launched only i production, the Zippo ear(1) earbuds. While not a quantum offering, the visitor managed to keep the product and itself in the spotlight thanks to some clever marketing tactics.

nothing ear 1 earbuds case open side

Zilch also caused the IP and trademark of Essential in February 2021, the well-liked but short-lived smartphone company that Android creator Andy Rubin founded. Non defective in ambition, Pei has said he wants to build a company that can compete with Apple.

Hyping the Phone i Months Before Launch

Similar it did earlier the launch of its earbuds, Nothing is creating hype for the Phone 1 months before its release. The company held its "Nothing (event): The Truth" event on March 23, where it was widely expected to reveal the telephone. Instead, information technology simply revealed the phone'southward name and confirmed a few tidbits almost it.

To create further hype about itself, Nothing so announced a new $x million equity-based community investment round assuasive fans and regular consumers to invest. This movement will aid reinforce fans' belief in the company and assure them that Nothing is hither to stay.

Pei is known for coming upwardly with unique marketing strategies, so expect Nothing to have an unusual approach and detail key details about its phone in the coming weeks and months earlier its launch. This way, the visitor will be able to keep itself and its product in the spotlight for a longer amount of time despite existence notably smaller than the competition.

Snapdragon Chip and Zero OS

At the "The Truth" effect, Nothing simply revealed that its phone would be powered past a Qualcomm Snapdragon chipset and launch in Summer 2022.

The device will run Nothing OS, which the company describes in a mail on the Nothing web log as offering an "open and seamless ecosystem that volition effortlessly connect and integrate Nix products and products from other world-leading brands." It won't exist a heavy skin and simply pack the "best features of pure Android."

Snapdragon 8 Gen 1 image from Qualcomm
Image Credit: Qualcomm

The announcement'due south wording also clarifies that the Bone will not await like stock Android and feature "bespoke fonts, colors, graphical elements, and sounds." To give users a preview of Nothing Os, the company will release its launcher in April for select Android smartphones. This strategy is similar to what Xiaomi's sub-brand Poco did with its launcher by making information technology available to 3rd-political party devices.

Lastly, Nothing promises three years of Bone updates and four years of security updates for the Phone one. While not the best, this software policy volition nonetheless put Nothing's offering ahead of most Android manufacturers.

Expect to Hear More than Virtually Nothing Phone in the Coming Weeks and Months

Nothing will release more information nearly the Phone 1 in bits and pieces in the coming weeks and months to continue the phone and the company in the media limelight. This way, the visitor volition be able to create consumer interest in the product without spending heavily on marketing.